SEO is an acronym for Search Engine Optimization, which is the process of improving (optimizing) a website so that it is more readily found online. SEO primarily focuses on improving a website’s rankings in search engines like Google and BING. The higher a website appears in the search engine rankings, the greater the likelihood that it will be visited. When a website received more traffic, there is a likelihood for more business. Ready to get started?
The optimization of visible page elements that effect rankings.
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Organic SEO is important to businesses with a national & international focus. This type of SEO focuses on improving rankings within the organic search results (as opposed to the “local-pack”) by optimizing a website for Google’s search engine algorithm. Organic SEO is traditional or classical search engine optimization, which starts with keyword research. The internet is flooded with articles on how to perform organic SEO to improve Google rankings. Techniques within this form of SEO services include on-page optimization and off-page optimization, including things like meta tag and page title optimization, on-page content optimization, building backlinks and utilizing social media.
Local SEO services is important to businesses relying on local/regional customers. Location targeted SEO is more recent than general organic search optimization. Optimizing for local rankings focuses on being found within the local-pack, the area within Google results that shows a map with a listing of 3 local businesses. The local listings area is a huge opportunity for smaller businesses relying on localized customers. The SEO techniques used for local website optimization are different than those of organic SEO. Restaurants, auto repair shops, electricians and plumbers are a few examples of the types of businesses that benefits from Local SEO.
Another important part of search optimization services a professional SEO company should be offering are those of online reputation management. The majority of internet users find online reviews helpful in making a purchasing decision. Perhaps the most well-known online reviews are those from Amazon. Product reviews from actual buyers are very useful to potential customers researching products.
Similar to product reviews, company and service reviews are useful to people looking to hire a company to perform services. These types of reviews can both help and hurt an organization. Those companies with favorable reviews will have a greater likelihood of being hired than those with poor reviews. Reputation management services help promote positive reviews while mitigating negative reviews. An important part of SEO agency services is to help clients respond favorable to online reviews.
Search engine marketing services help improve the overall online visibility of an organization’s website. There is a strong correlation between the number of impressions a company receives and acquiring new business. As internet users become more familiar with a brand and their website, we see an increase in activity to and engagement with a business’ website. Search marketing helps to increase brand awareness, website traffic and conversion rate.
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